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This was a labour of love. The Journey of how we increased the conversion by 4%.
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Trying to help everyday Canadians protect with PC Optimum Points by creating better and stronger passwords.
Push fewer pixels and be more experience focused. Laying the groundwork for building a headless design system.
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A lesson in decoupling dependencies and applying lean methodologies.
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Designing for 1997 in 2017. The less you have on the site, the more people get your message.