UX is a team effort, put simply, I can only do so much in my personal designer bubble.
I’m Stefan Twerdochlib (twer•dock•lib), a Canadian UX / Product Designer living in Sweden. Currently working at H&M as a Lead Product Designer, creating a multi brand design system.
I love solving complex problems that balance customer needs, technical limitations and business objectives (the more complex the more fun!). All while making sure the designs are AA Accessible. Making designs for everyone is what I strive for.
UX Interview Show Don't Tell
Had a wonderful chat with UserZoom about building a great UX testing culture. Read it here
UX Fika: Building UX vision
Find out my thought on building UX vision inside an organization, and some good wats to do it. Find out here
Testing a new checkout
Honoured to speak about integrating testing into the new checkout design at the state of the UX Conferance. Watch it here
Designing your career panel
Humbled to be on a panel to speak with up and coming designers about career paths and my journey. See it here
Start by understanding the user’s needs, the business opportunity and strategy based on market and organiztional factors. Highlight any technology developments and limitiation.
Reframe the problem statements based on customer feedback, define the value propositions. Refine “the Jobs to be done”. Conduct workshops with customer, tech and business experts to craft the optimal experience.
Build a rapid prototype, iterate the design as required with customer feedback.
Test usability to disprove the overall hypothesis. This just helps to validate with overall business startegy and if it fullfil the user needs.
Role model the best way to innovate on the current iteration tied to the overall business strategy.
Some brands I've worked with
Tools and Specialties
Visual Design / User interface (UI)
OKRs & KPIs
Moderated usability Testing
Unmoderated usability Testing
Colour contract ratios
Screen reader interactions
HTML / CSS
SASS / ScSS