UX is a team effort, put simply, I can only do so much in my personal designer bubble.

👋🏻 Hey

I’m Stefan Twerdochlib (twer•dock•lib), a Canadian UX / Product Designer living in Sweden. Currently working at H&M as a Lead Product Designer, creating a multi brand design system.

I love solving complex problems that balance customer needs, technical limitations and business objectives (the more complex the more fun!). All while making sure the designs are AA Accessible. Making designs for everyone is what I strive for.

Featured in

UX Interview Show Don't Tell

Had a wonderful chat with UserZoom about building a great UX testing culture. Read it here

UX Fika: Building UX vision

Find out my thought on building UX vision inside an organization, and some good wats to do it. Find out here

Testing a new checkout

Honoured to speak about integrating testing into the new checkout design at the state of the UX Conferance. Watch it here

Designing your career panel

Humbled to be on a panel to speak with up and coming designers about career paths and my journey. See it here

My Process

🩺 Frame

Start by understanding the user’s needs, the business opportunity and strategy based on market and organiztional factors. Highlight any technology developments and limitiation.

🛠 Cocreate

Reframe the problem statements based on customer feedback, define the value propositions. Refine “the Jobs to be done”. Conduct workshops with customer, tech and business experts to craft the optimal experience.

⚗️ Prototype

Build a rapid prototype, iterate the design as required with customer feedback.

🔩 Validate

Test usability to disprove the overall hypothesis. This just helps to validate with overall business startegy and if it fullfil the user needs.

📌 Champion

Role model the best way to innovate on the current iteration tied to the overall business strategy.

Some brands I've worked with

Tools and Specialties

Product Design

Interaction Design
Visual Design / User interface (UI)
Rapid Prototyping
Information Architecture
Design Systems
Story mapping

Research methods

Gureeila testing
Tree testing
Moderated usability Testing
Unmoderated usability Testing
User interviews
A/B Testing
Card sorting
Enothgraphic research

Web Accessibility

Colour contract ratios
Keyboard interation
Inclusive Design
Screen reader interactions

Coding Languages


Design tools

Sketch 3
Marvel App
Invision App
Google Analytics